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WordPress to launch PPC advertising platform WordAds

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By The Drum Team, Editorial

November 29, 2011 | 2 min read

WordPress have announced that they are set to introduce their own pay per click advertising platform called WordAds after partnering with Federated Media.

The service will only be available by application for WordPress users which meet certain criteria.

Jon Burke, ads lead for WordPress, said in his blog: “Over the years one of the most frequent requests on WordPress.com has been to allow bloggers to earn money from their blog through ads. We’ve resisted advertising so far because most of it we had seen wasn’t terribly tasteful, and it seemed like Google’s AdSense was the state-of-the-art, which was sad. You pour a lot of time and effort into your blog and you deserve better than AdSense.

“Well we think we’ve cracked it, and we’re calling it WordAds.

“As a WordPress user you’re breathing rarefied air on the internet: the Creators, the Independents. Creative minds aren’t satisfied being digital sharecroppers on someone else’s domain, and you want to carve out your own piece of the internet and have a space that you’re proud of because it’s so… you.

“If you’re going to have advertising on your site, it darn well better be good, and beginning with our partnership with Federated Media we’re ready to start rolling out WordAds here on WordPress.com.”

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