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Vimto Punch label design from Sphere


By The Drum Team, Editorial

November 29, 2011 | 1 min read

For the release of limited edition new drink, Vimto Hot Mulled Berry Punch, Sphere was tasked with designing a distinctive label.

The label has been created by the Liverpool design consultancy with the aim of conveying ‘a subtle festive feel’ which would visually combine Vimto’s ingredients with seasonal spices cinnamon, cloves and nutmeg.

Tony Casson, head of creative at Sphere explained; “The aim was to blend contemporary and traditional design elements, ensuring the new product could be recognised as part of the Vimto range – essentially Vimto – but distinctive enough to set it apart.”


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