The Plastic card Shop.com rebrands as Oomph! with Mr B & Friends

Mr B & Friends designed the brand identity, launch literature, packaging, a selection of sample cards and contributed elements to the website design. It was also involved with Oomph! through its launch last night, and will continue working with the company into 2012.

Steve Richardson, creative director at Mr B & Friends, said: “Differentiation was the absolute key to this project” said: “When we met Matt Payne and his team, saw his products and learnt about his vision, it was clear that the inherent personality of this unique and creative company needed to be captured and expressed in the new brand.

“Oomph! really gets across the energy of the company, and following some brand positioning work, we identified a space that communicated the company’s commitment to service, their creativity and their technical expertise. That’s what Oomph! is all about. Cards with clout. We worked with German graffiti artist turned illustrator Mark Gmehling to provide a supporting brand character that delivers the enthusiasm and streetwise creative nature of this fresh, new brand.”

Matt Payne, Oomph’s managing director, added: “My team and I are uber-passionate about plastic cards and ensuring our customers receive perfect cards, on time, with ‘wow’. If a customer’s not happy, neither is Oomph! This is more than just a name change, it’s a mission, to rid the world of mediocre plastic cards (and unscrupulous plastic card suppliers); there’s a lot of them in the UK! With a bullet-proof brand (of which I am very proud) and incredible creative team, aka Mr B & Friends and Riot, there’ll be no stopping us delivering 100% Oomph!”