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The Macallan creates virtual dram app on Facebook

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By Ishbel Macleod, PR and social media consultant

November 29, 2011 | 2 min read

The Macallan whisky brand has today launched a virtual dram app on Facebook.

The app allows fans to share a virtual dram with their friends by selecting their favourite expression from The Macallan range. As fans share further drams with their friends on Facebook, they will gain access to higher end whiskies such as The Macallan 1824 Estate Reserve and The Macallan Fine Oak 21 years old.

It was created to enable The Macallan to further engage with existing fans and appeal to new fans.

Annabel Kohler, marketing innovation manager for The Macallan, said: “This marks an exciting move for The Macallan in the world of social media. The launch of the new app will build upon the nature of sharing a dram with friends, as well as the luxury, style and authenticity long associated with The Macallan.

“We recognise that Facebook offers a powerful platform to interact directly with our fans. It has become an integral part of daily life and is set to continue its growth. We are confident that our new app will really capture the imagination of our fans and introduce newcomers into the world of whisky, by allowing them to experiment and share different expressions with friends. It is also a great way to enhance the way in which our fans interact and engage with one another.”

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