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Iris Associates to create footwear campaign for Regatta


By The Drum Team, Editorial

November 29, 2011 | 1 min read

Clothing brand Regatta has appointed Yorkshire agency Iris Associates to create a campaign that will relaunch its footwear range across Europe.

Iris will produce all creative collateral and photography as part of a trade and consumer campaign to promote Regatta's latest footwear. The campaign will also include web content, social media campaigning and in-store point of sale.

David Wood, founder of Iris Associates, said: "Being able to bring together a powerful mix of creative marketing, social media campaigning and more traditional PR will enable the brand to connect with the trade and consumers, while always communicating Regatta’s commitment to product quality and functional yet stylish design."

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