Check-in for the modern age creates buzz around Radisson Edwardian
This case study underlines how check-in technology has been used to create widespread buzz around the Radisson Edwardian hotel brand.
Executive SummaryRadisson Edwardian Hotels, a collection of 12 luxury hotels in central London and Manchester, delivers high end luxurious experiences for both the time poor corporate guests and holidaymakers. Over the past 12 months, digital agency I Spy has worked alongside the in-house Radisson Edwardian online marketing team to create and implement a robust and ideas driven social media strategy in line with the hotels core brand values; a strategy which seeks to deepen the brand’s relationship with its guests and empower employees to become ambassadors of the brand. Neither brand had any official social media presence prior to the initiatives. To date, the brand has over 12,694 Facebook fans, 7,959 Twitter followers, 252,956 YouTube video views, and over 645 blog subscribers. Two notable examples of integrating social media with other on and offline marketing activity included I Spy’s deployment of the Check in Check out Later geo-location based initiative and QR coded menus. Both campaigns were cost-effective and innovative ways to create buzz, generate widespread coverage and reward loyal customers for engaging with the brand via social media.Client ObjectivesKey objectives I Spy were tasked to deliver included:- To become the UK’s most active and admired hotel group using social media
- To deliver innovative social media campaigns which engage the brand's digitally enlightened customer base
- Create buzz
- To be seen as innovative by its trade and consumer audiences
- To humanise the brand through social media and encourage dialogue
- To increase fan base
- To promote and increase awareness of the hotel’s restaurant offering
- To build trust and authenticity around the brand
- To maximise employee engagement
- Deliver strong ROI
- The growing amount of check-ins on Geo location based social media such as Foursquare and Facebook
- Growing amount of business travelers eating alone in the hotel restaurants and using smart phones to keep themselves entertained
- Growing use of mobile



- 500+ tweets mentioning the QR coded menus campaign
- Coverage of the campaign in Financial Times Travel amongst other notable publications
- Featured on E Consultancy as one of the top 8 most innovative uses of QR codes
- Positive feedback from the diners themselves
- Engaged staff
- Generated over 900 tweets
- Picked up and reported on by global social media site Mashable (40 million+ monthly page views)
- Foursquare highlighted the campaign as an example of best practice in their blog post celebrating 500,000 businesses on their social network
- Provided customers with an added incentive to choose Radisson Edwardian.
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