The Guardian the Telegraph

Three UK newspaper online sites post new internet traffic records in October

By Hamish Mackay

November 28, 2011 | 3 min read

Newspaper websites, Mail Online, and all posted new internet traffic records in October.

Mirror Group Digital also enjoyed strong traffic growth in October, with the only one of the five national newspaper publishers that reports monthly ABC internet audience figures to see a month-on-month decline in daily unique browsers.

Mail Online was the UK's most popular newspaper website for the 13th month running, growing monthly users by 16.85% to 78,994,874. Daily traffic increased by 12.3% to 4,563,492.

Mail Online has increased the number of users coming to its site by 57.83% compared to October last year., the Guardian News & Media website network that includes, increased daily browsers by 12.23% compared to September to 3,275,624 – a new record traffic high. On a year-on-year basis the number of daily browsers has grown 57%.

The GNM website network publishes figures on total monthly users every other month. However, according to unofficial figures, is understood to have topped 60 million monthly unique for the first time. increased monthly users by 19.31% compared to September to 45,310,524 in October. Daily browsers climbed 14.94% month on month to 2,292,052. saw a 7% month-on-month dip in its daily users in October. – which unveiled a major overhaul of its web strategy late last month, including a "freemium" access model for international users – reported a 5.46% month-on-month fall to 13,874,442 users in October.

Daily unique browsers dropped by 7.08% to 611,488 last month, according to the latest officially audited ABC web circulation figures.

However, the Independent website posted an 11.45% gain in unique browsers in October compared to the same month last year.

The Mirror Group Digital network of websites, which includes and, showed the largest growth in monthly browsers among national newspapers that report ABC web figures - up 25.53% compared to September to 15,796,147. Daily browsers grew by 17.22% month-on-month to 710,695.

Mirror Group Digital had 35.23% more monthly users in October than compared with the same month in 2010.

The detailed ABC web statistics are:

Mail Online

Daily average browsers: 4,563,492

Month-on-month change: +12.31%

Year-on-year change: +65.41%

Monthly browsers: 78,994,874

Month-on-month: +16.85%

Daily average browsers: 3,275,624

Month-on-month change: +12.23%%

Year-on-year change: +57.43%

Monthly browsers: N/A

Daily average browsers: 2,292,052

Month-on-month change: +14.94%

Year-on-year change: +33.07%

Monthly browsers: 45,310,524

Month-on-month change: +19.31%

Mirror Group Digital

Daily average browsers: 710,695

Month-on-month change: +17.22%

Year-on-year change: +34.06%

Monthly browsers: 15,796,147

Month-on-month change: +25.53%

Daily average browsers: 611,488

Month-on-month change: -7.08%

Year-on-year change: +10%

Monthly browsers: 13,874,442

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