Mail Online owner, DMGT, considering a roll-out of website offices across the world
Daily Mail General Trust, the owner of the Daily Mail and Mail on Sunday, is considering a roll-out of website offices around the world – encouraged by the success of its Mail Online outpost in New York.
The news comes as Mail Online, guardian.co.uk and Telegraph.co.uk all posted new internet traffic records in October.
DMGT has claimed that Mail online is set to become the biggest English language newspaper website in the world, having grown its monthly users by 16.8% to 78,994,874, while also increasing its daily traffic to 4,563,492 – an increase of 12.3%.
According to PaidContent; Martin Morgan, chief executive officer of DMGT, admitted to analysts; “We would have broken even this year without the investment in the States,”
“This is an early-stage business. We’re still in a moderate investment phase, not really throwing much money at it in the total scheme of DMGT.
“In the last few weeks, we seem to be gaining traction on selling advertising space in the US - but it’s early days.
“Profitability on a meaningful scale is not going to be until 2013 or so, to be realistic."
Finance director Stephen Daintith added that India would be the initial focus for delivering online news outwith the current model.
“I expect to see the model replicated in other countries. When you look around the world, we have got a great audience in Australia, the Middle East and Africa," he said.