The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Chiles & Bleakley quit ITVs Daybreak

Author

By John Glenday, Reporter

November 26, 2011 | 1 min read

Cornflakes couple Adrian Chiles and Christine Bleakley are to split after the pair announced they would quit ITV1’s Breakfast flagship to focus on “prime time commitments”.

The duo coined an estimated £10m from ITV when the broadcaster poached them from the BBCs rival breakfast format to head up Daybreak.

Since their arrival however Daybreak’s viewing figures have plummeted – forcing ITV to cut their losses.

Chiles will now fulfil his contractual obligations as the face of ITVs football coverage and That Sunday Night Show.

Bleakley meanwhile will act as co-host of Dancing on Ice whilst two new formats are devised for her; a “factual entertainment” show and a “home renovation” series.

Speculation is rife as to who will take on the pairs role at Daybreak with BBC1 Breakfast host Sian Williams and ITV news presenter Keir Simmons.

Trending

Industry insights

View all
Add your own content +