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By The Drum Team, Editorial

November 25, 2011 | 1 min read

Patak’s has launched a new TV ad campaign to continue to tell its story of ‘Why Britain Loves Curry’.

The new ‘Young Spice’ campaign, by JWT London, aims to highlight the brand’s expertise in selecting and blending its spices for its products.

It went live yesterday (24 November) and continues to build on its marketing theme since 2009.

Once again, the advert features the brand’s chairman Kirit as a child, this time playing hide-and-seek in the family’s spice warehouse with his brother.

Media planning and buying has been handled by ZenithOptimedia.

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