Media Square owned agency IAS B2B is understood to be very close to officially announcing that it has agreed significant investment into Fifth Ring and another agency, thought to be in France.
The Fifth Ring deal is expected to be announced in the coming weeks, although it is an openly known secret within the communications industry that the two companies have been sharing resources to test the water in advance.
Fifth Ring has offices in Aberdeen, Dubai, Kuala Lumpur and Houston.
Another agency is also expected to be acquired by IAS b2b, but at the time of writing no comment was information was forthcoming from the agency.
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Stein IAS (www.steinias.com) are the B2B Originals. From creating the UK’s first specialist B2B marketing agency in 1973 to being the first agency to win ANA B2B Agency of the Year six years in a row, the Agency’s culture and offering are based on original thinking, from customer insights to creative ideas to digital interactions. Most recently, Stein IAS has developed the framework and model to enable its clients to accelerate intelligent growth. The ‘Original Growth Model’ weaves data, intelligence and disruptive technology together with big, bold ideas in order to drive brand progression and revenue growth. Stein IAS also integrates into its offering the acclaimed Lloyd Northover B2B brand consultancy. With strategic locations across the Americas, EMEA and APAC, Stein IAS works with brand leaders including ASME, Danfoss, Dechra, Duracell (Procell), Elanco, ETS, Hilti, HSBC, Ingredion, Lexmark, Merck, MSCI, Sodexo, Thames Estuary, The Federal Reserve System, Trelleborg Group and UL.
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Fifth Ring is an international integrated B2B communications agency specialising in the energy industry. Since our formation in 1991 we’ve dedicated ourselves to delivering strategic, joined-up communications and creating unique and powerful brands amalgamating five key disciplines:
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