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IAS B2B set to take shareholding in Fifth Ring and acquire Paris agency


By Stephen Lepitak | -

November 25, 2011 | 1 min read

Media Square owned agency IAS B2B is understood to be very close to officially announcing that it has agreed significant investment into Fifth Ring and another agency, thought to be in France.

The Fifth Ring deal is expected to be announced in the coming weeks, although it is an openly known secret within the communications industry that the two companies have been sharing resources to test the water in advance.

Fifth Ring has offices in Aberdeen, Dubai, Kuala Lumpur and Houston.

Another agency is also expected to be acquired by IAS b2b, but at the time of writing no comment was information was forthcoming from the agency.

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Stein IAS

Stein IAS ( are the B2B Originals, the first and leading global brand-to-demand agency for B2B enterprises worldwide. Stein IAS drives brand progression and revenue growth through highly original and effective creative ideas combined powered by data, intelligence and disruptive technology. Stein IAS has been named a B2B Agency of the Year by the ANA 10 of the past 13 years – and has won the WARC Effectiveness Award (Gold) for B2B the past two and has won the WARC Effectiveness Award (Gold) for B2B the past two.

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Fifth Ring

Fifth Ring is an international integrated B2B communications agency specialising in the energy industry. Since our formation in 1991 we’ve dedicated ourselves to delivering strategic, joined-up communications and creating unique and powerful brands amalgamating five key disciplines:

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