The Drum Awards Festival - Official Deadline

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By The Drum Team, Editorial

November 25, 2011 | 1 min read

David Beckahm’s first advertising campaign for Sainsbury’s see’s the former England captain playing football while wearing a blindfold.

In the first TV ad, Beckham plays a game with the ParalympicsGB Visually Impaired Football Team to support the Sainsbury's 1 Million Kids Challenge, which aims to get a million children trying a Paralympic sport.

Beckham agreed the £5m deal to become the face of Sainsbury’s at the start of November, replacing celebrity chef Jamie Oliver.

David Beckham Sainsbury's

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