By The Drum Team, Editorial

November 25, 2011 | 1 min read

There aren't any ideas in this that haven't been seen before but it's been executed with so much élan that you don't really mind. Having said that, the idea of looping the loop on a freeway is pretty original (even if it's not necessarily that appealing to the more timid motorist).

Agency: TBWA (Paris)

Creative Team: Stefan Rehne / Jöerg Bruns / Mattia Lacchini

Film Prod Co: Henry de Czar (Paris)

Director: Pleix

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