Thinking Juice's Gellan Watt interviews Sir John Hegarty

Advertising creative legend and co-founder of BBH Sir John Hegarty talks to Gellan Watt, managing director and chief creative officer of Thinking Juice and Emerge Group ahead of his recent appearance at a NABs event in Manchester.

Watt was the winner of a fund raising auction for NABS, in which the winning bid would be able to interview Hegarty exclusively for The Drum.

In his interview Watt questions Hegarty on several topics, including how he got into advertising, his thoughts on what makes a great agency, while even getting some insight on what his latest advertising project is and what he thinks client expect from their agency as well.

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