The Sun launches Facebook football game
The Sun is moving into social gaming today with the launch of a 'Football Legends' game on Facebook.
The role playing game challenges players to steer a promising top-flight footballer through to legendary status by completing on-field skills and handling off-field antics.
Designed with social gaming company Enteraction, the game is free to play but gives users the option to make premium purchases to progress further and acquire virtual goods.
Rob Painter, The Sun's marketing director, said: "Social gaming on Facebook represents a fantastic opportunity for The Sun to further engage a large community built around our key editorial pillar of football.
“We are also seeing strong interest from commercial clients wanting to exploit the benefits of in-game advertising and branded virtual goods, so we are very excited to be making this first step into social gaming.”