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By Stephen Lepitak | -

November 24, 2011 | 1 min read

Soccer AM presenter Helen Chamberlain is to feature in the latest BetFred advert, the company has announced.

The latest BetFred advert is currently being completed by newly appointed ad agency BJL, and will highlight the bookmaker’s ‘Goals Galore’ promotion.

The advertising campaign will begin on Sky TV in December, filmed in the centre of Manchester and featuring both Chamberlain and BetFred founder Fred Done.

A making of video of the production of the advert has been released by BetFred in advance.

Production of the campaign was undertaken by The Gate Films.

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BJL is an integrated agency, creatively focused and commercially aware. We work with brands – often challenger brands and nearly always brands in transition – to help them stand out and be successful in today’s world. We believe many voices talking as one are incredibly powerful; Your social media amplifies your PR which builds on your advertising, which heightens the relevance of your CRM and provides a base for your content creation, and so on. So we work in a way today’s consumers live. Connected. BJL is a mix of strategists, planners, creatives, digital and social specialists, PR and brand teams. Our role is most often as lead agency, developing and delivering integrated campaigns. We do this with a team of 85 split across 2 offices: Manchester (Spinningfields) and London (Shoreditch). Part of Dentsu

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