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Rosetta Stone

Rosetta Stone pre-Christmas campaign promotes language software as potential gift


By The Drum Team, Editorial

November 24, 2011 | 2 min read

A pre-Christmas Pan-European campaign for language learning software Rosetta Stone takes the brand into new channels, featuring outdoor and digital adverts.

Created by MBA, the campaign has been developed to promote the software as a potential Christmas present, communicating how the gift of language can change a person, and featuring the strapline ‘Let her unwrap a new her. Give the gift of language’.

The campaign will run for five weeks across national press and tube card panels, while digital banners will run in the UK and Germany from next week.

James Middlehurst, managing partner for MBA, said: “Having been newly appointed, we were tasked by Rosetta Stone to develop a campaign platform that captured the spirit of giving a loved one a foreign language as a Christmas present. We have executed a creative strategy that celebrates how learning a new language unleashes a confidence and a new side to a person that has previously been hidden. The pre-Christmas period is saturated with promotional activity and we believe we have developed a creative for Rosetta Stone that will deliver the cut-through needed to inspire a broad consumer audience, from business travellers right through to travelling enthusiasts.”

Rosetta Stone

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