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Ecommerce Eptica

Majority of consumers don't trust retail websites to deliver before Christmas, claims survey


By The Drum Team, Editorial

November 24, 2011 | 2 min read

Over two-thirds of consumers don’t trust retail sites to deliver their good in times for Christmas, research has found.

This year’s Eptica Christmas Retail Experience Study has found that there is still a mistrust among consumers when it comes to their online Christmas shopping, with over two thirds (67.3%) stating they don’t trust retailers to deliver goods ahead of Christmas day.

1,000 consumers across the UK were questioned online about their shopping habits, with 40 retail websites across differing sectors were also visited in November to examine their Christmas deadline delivery dates.

27% of respondents also claimed that they expected deliveries to be later.

85% of the top retail sites were also found to not provide straightforward details of final ordering dates.

“Given the economic situation this promises to be a hypercompetitive Christmas for UK retailers as customers shop around for the best deal,” said Dee Roche, Global marketing director for Eptica. “The Eptica study shows that retailers need to do much more to reassure customers that their presents will arrive for Christmas day. Consumers obviously trust Father Christmas to deliver on time – but not the majority of online retailers.”

Ecommerce Eptica

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