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I AM PLAYR social game moves to MSN Sports

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By Stephen Lepitak, -

November 24, 2011 | 1 min read

Social games publisher We R Interactive has partnered with MSN UK to expand the reach of its social football game, I AM PLAYR.

The game allows users to lead the life of a professional footballer, and has already been made available through Facebook, and will now run within MSN Sports.

David Rose, CEO, We R Interactive, said of the deal: “We are excited about the user experience that MSN offers in this new guise, making this partnership a natural first step in our strategy to further drive I AM PLAYR’s reach by distributing it across multiple platforms.”

Pete Clifton, executive producer for MSN UK added, “With its great football narrative and video content, I AM PLAYR perfectly fits MSN UK’s values - combining the best of sport, entertainment and interactivity to create content that people want to engage with and share with their friends.”

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