Help! Beyonce calls in American admen to sort out her website


By Noel Young, Correspondent

November 24, 2011 | 2 min read

Beyonce has turned to America's admen to fix her website. According to AdAge, quoting industry executives, the star's team recently contacted advertising agencies, asking them to pitch ideas to revamp

Beyonce: plea for help

One source said, "Beyonce herself hates the website because she doesn't think that it looks like who she is as an artist, someone who likes fashion and art and photography and travel.

"She has all sorts of interests and wants to communicate that." Beyonce apparently wants the new site to be "daring and forward-thinking."

Beyonce is very busy , expecting her her first child with hip-hop mogul husband Jay-Z, but she is understood to be making time to be personally involved in the online project, "even willing to meet agencies in person," said the source .


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