The Drum Awards Festival - Official Deadline

-d -h -min -sec

Google axes seven more services to focus on Google+


By John Glenday, Reporter

November 24, 2011 | 1 min read

Search giant Google has announced that it will no longer be supporting seven more products as part of an ongoing drive to focus the business on core areas – notably the struggling social network Google+.

It comes as the firm reassesses those activities which have failed to take off, notable Google Wave which combined email and instant messaging and Google Gears – which aimed to maintain browser functionality whilst offline.

Explaining the move in their official blog Google’s vice president of operations said: “We're in the process of shutting a number of products which haven't had the impact we'd hoped for, integrating others as features into our broader product efforts, and ending several which have shown us a different path forward.

"Overall, our aim is to build a simpler, more intuitive, truly beautiful Google user experience.”

Google Wave, Bookmarks, Friends Connect, Gears, Search Timeline, Knol and Renewable Energy Cheaper than Coal have all bitten the dust.

Each will be taken offline through a phased withdrawal next year.


Industry insights

View all
Add your own content +