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By The Drum Team, Editorial

November 24, 2011 | 1 min read

Carol Vorderman is fronting a new TV and press advertising campaign to promote PharmaCare Europe’s immune system support supplement Sambucol.

The campaign, which broke this week, aims to promote the product that claims to protect the whole family against winter illnesses.

Media planning and buying was by AdConnection which recently picked up the £2m Sambucol account with creative by Koala.

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