Blue Diamond Almonds appoints driven as lead UK agency

The brief for Cheshire-based driven is to build the brand in the UK, reporting to business director for international retail, Bob Carroll, in Sacramento.

Nick Brookes, managing partner at driven, said: “Having spent a week with the US and Global management teams in California in the lead up to our appointment just made me realise how lucky we are to have been given this opportunity. It’s a great brand to be working on and a fantastic team to be working with."

The agency's first work is due to be launched next year.