Samsung turns Tweets into works of art

By The Drum Team | Editorial

November 23, 2011 | 1 min read

Samsung has enlisted four top illustrators to create original pieces of artwork based on the requests of Twitter users.

To promote the launch of its new Galaxy Note handset, the mobile phone company is working with social media agency Jam to run the Create My Tweet campaign between now and Friday.

Twitter users can suggest ideas for artwork by tweeting @samsungmobile with their 140 character message and the hashtag #createmytweet.

Renowned illustrators Steven Wilson, Rose Stallard, Danny Sangra and Natasha Law will then turn some of their requests into reality using the design applications on the Galaxy Note.

Jam's managing director Alex Miller said: "The Create My Tweet campaign showcases the capabilities of this innovative and category-changing handset by combining some of the world’s top creative talent with the collective imagination exhibited every day on Twitter."

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