Reebok helps 3D street artists break Guinness World Record at Canary Wharf
Energetic Londoners can exercise on the world’s largest and longest 3D painting, thanks to Reebok.
The sportswear company commissioned 3D street artists, Joe and Max, to create the record breaking painting in London’s Canary Wharf as part of its Crossfit campaign. Exercise equipment – available for use by the public – forms part of the finished work.
“Normally when we create these types of pictures they’re about 18 metres squared and take about four days,” said one half of the artistic partnership, Joe Hill, before embarking on the project. “This is over 1000 metres squared and we’ve got a week; probably one of the most epic tasks I’ve ever undertaken.”
Guinness Book of Records officials measured the finished painting at 12,490 square foot.