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Durex

Durex embarks on affiliate marketing push

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By The Drum Team, Editorial

November 22, 2011 | 1 min read

Durex is launching its first affiliate marketing programme to coincide with a major brand push.

The condom company has hired Affiliate Window, which will work in collaboration with R.O.EYE.

The affiliate push coincides with the brand's recently launched Good Vibrations Tour, which sees a branded Durex Play campervan visiting UK cities and providing informal sex tips from an onboard 'Love Guru'.

Kaye Sutcliffe at Durex said: "Affiliate marketing is the perfect digital channel for this kind of brand push and through R.O.EYE’s expert guidance, it allows us to work with a cross section of some of the UK’s leading affiliate partners. Working in tandem with our latest retail and experiential activity, we know this can achieve not only greater brand awareness, but also drive customer purchase and trust."

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