Read our new manifesto

Start 2021 with fresh ideas
and practical tips on...

CUSTOMER EXPERIENCE

BRAND SAFETY

GAMING AND ENTERTAINMENT

SOCIAL MEDIA

CTV AND OTT

CUSTOMER RETENTION

DATA AND IDENTITY

PURPOSEFUL MARKETING

WATCH ON DEMAND FROM 25 Jan 2021
Banner BGBanner BG

Durex embarks on affiliate marketing push

Durex hits the road

Durex is launching its first affiliate marketing programme to coincide with a major brand push.

The condom company has hired Affiliate Window, which will work in collaboration with R.O.EYE.

The affiliate push coincides with the brand's recently launched Good Vibrations Tour, which sees a branded Durex Play campervan visiting UK cities and providing informal sex tips from an onboard 'Love Guru'.

Kaye Sutcliffe at Durex said: "Affiliate marketing is the perfect digital channel for this kind of brand push and through R.O.EYE’s expert guidance, it allows us to work with a cross section of some of the UK’s leading affiliate partners. Working in tandem with our latest retail and experiential activity, we know this can achieve not only greater brand awareness, but also drive customer purchase and trust."

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis