Britvic releases £2.5m campaign to promote J2O Glitter Berry flavour

Britvic has launched a £2.5 million TV and cinema campaign to promote its festively flavoured J2O drink, Glitter Berry.

Created by BBH the ad builds on the Smile Tastebuds campaign developed by the agency for Britvic earlier this year. Whereas Smile Tastebuds featured an actor tasting J2O then delivering a tongue twister, the Glitter Berry ads riffs on the camp nature of the drink's name.

This time an actor arrives on screen, tastes the J20 drink and then does a camp dance to 'it's raining men'. The static camera shot approach adopted in the Smile Tastebuds campaign remains the same.

Helen Gorman, brand controller at Britvic, says the drink's fun, glittery design will be a great ice breaker at Christmas parties this year: “We’re confident it will appeal to adults looking for a bit of glitz and glamour – not to mention a delicious drink - this winter," says Gorman.

Production of the ad was handled by Mustard, Glitter Berry's sparkling purple packaging designed by Blue Marlin.

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