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By Cameron Clarke, Editor

November 22, 2011 | 1 min read

Scotch whisky brand The Black Grouse is launching a new TV ad in time for Christmas.

It features the new strapline 'A touch of Brilliance' and shows The Black Grouse mascot putting his own twist on the Famous Grouse theme tune.

Sister brand The Famous Grouse is more commonly seen advertising on TV. It is the first time in 15 years that The Black Grouse has taken centre stage instead.

The ad has been created by AMV BBDO and will break on 5 December. It will run until Christmas Day across the UK.

It is already on air in Scotland as part of a bigger media push to coincide with St Andrew's Day celebrations and a national sampling campaign organised in partnership with The Herald.

Peter Sandstrom, marketing director for distributor Maxxium UK, said: "2011 is a very important year for The Black Grouse as we implement an accelerated growth plan which sees the brand take the lead in the marketing communications for the portfolio."

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