Birmingham Architectural Association releases app offering bespoke architectural guided tours

An iPhone app has been developed by the Birmingham Architectural Association to showcase Birmingham City architecture to visitors to the city centre.

The app, developed by Substrakt, uses location-based technology to offer background information, imagery and guided tours of landmarks around the city while on the move.

Andy Hartwell, managing director at Substrakt, explained: “It was really important to create an application that appealed to both users who are interested in architecture, and the general public who either may have an interest in the buildings that they interact with on a day-to-day basis, or who are visiting and keen to learn more about their surroundings.

“BAApp: Walking Architecture is free to download and contains themed walking tours, such as a historical walk around some of Birmingham’s oldest buildings, providing users with an enjoyable, low-cost activity to participate in when visiting the city centre”.

A website to accompany the app, allowing users to create their own walking tours and share them through social media, has also been developed.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.