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App Birmingham

Birmingham Architectural Association releases app offering bespoke architectural guided tours


By The Drum Team, Editorial

November 22, 2011 | 1 min read

An iPhone app has been developed by the Birmingham Architectural Association to showcase Birmingham City architecture to visitors to the city centre.

The app, developed by Substrakt, uses location-based technology to offer background information, imagery and guided tours of landmarks around the city while on the move.

Andy Hartwell, managing director at Substrakt, explained: “It was really important to create an application that appealed to both users who are interested in architecture, and the general public who either may have an interest in the buildings that they interact with on a day-to-day basis, or who are visiting and keen to learn more about their surroundings.

“BAApp: Walking Architecture is free to download and contains themed walking tours, such as a historical walk around some of Birmingham’s oldest buildings, providing users with an enjoyable, low-cost activity to participate in when visiting the city centre”.

A website to accompany the app, allowing users to create their own walking tours and share them through social media, has also been developed.

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