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App Development Vodafone Wowcher

Wowcher releases app to engage mobile consumers


By The Drum Team, Editorial

November 21, 2011 | 2 min read

An app to promote daily deal website Wowcher has launched, allowing users to buy the site’s deals using their smartphones.

Developed by Chelsea Apps Factory, the Wowcher app offers users up to 8-% off daily deals, and is free-to-download from iTunes.

Recently, the London development agency has also produced apps for Vodafone and the Kennel Club.

Vodafone tasked the agency with creating an exclusive augmented reality based Android app to coincide with an event at the Tate Britain which would bring paintings at the event to life, with users pointing their phones toward the art before hearing the story behind them.

Meanwhile, the Kennel Club Puppy Buying Guide has been created for Android to offer prospective dog owners information on buying a dog, including a checklist to allow buyers and breeders to ensure they find the right dog, and tips on looking after puppies during the first few weeks.

Chelsea Apps has also appointed Steve Sweales, former project manager at T-Mobile as a project manager at the agency where he will be responsible for managing new App development projects.

Mike Anderson, CEO of Chelsea Apps Factory, commented: “When we set up Chelsea Apps Factory there was a Gold Rush happening in the Apps industry – and there still is. But what no one was doing was getting the investors and developers and marketers together under one roof to develop amazing apps that drive real business benefit. We decided to do just this, and the number of phone calls we get from brands and developers who want to work with us keeps increasing - which shows the model works!”

“We’re excited to bring Steve Swales to the team - our team is one of the keys to our success, and we’re confident that he brings the right blend of experience and creativity to help keep things thriving here in Chelsea as we continue to grow.”

App Development Vodafone Wowcher

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Chelsea Apps Factory

Led by experience design, our work reflects our approach, resulting in creative, data-driven apps worthy of any leading consumer brand. Secure, enterprise-grade,...

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