The Drum Awards Festival - Extended Deadline

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By The Drum Team, Editorial

November 21, 2011 | 1 min read

Orange is launching a new TV campaign to promote its Christmas Box rewards for new and upgrading Pay As You Go customers.

From now until Christmas Eve the mobile firm is giving away gifts including Angle & Curve headphones for customers who buy a phone worth £30 or more.

The ads by Fallon feature phone heads talking about headphones. As well as the TV spots there will be content on video on demand and YouTube as well as print, tactical, outdoor and online advertising.

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