The Drum Awards Festival - Extended Deadline

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By The Drum Team, Editorial

November 21, 2011 | 1 min read

Scottish family Jeweller, Laings of Glasgow, has begun to advertise on TV for the first time in over 20 years.

Beginning today (21 November), the 10 and 20 second adverts will air on STV for a three-week-peiod, airing at varying times throughout the day.

Based in Argyll Arcade, where it has recently launched a new 3,000 sq ft flagship store, the jeweller will aim to promote its portfolio of Fine Diamonds.

Wendy Laing, director of Laings of Glasgow, said: “We are delighted to be the only stockist of Portfolio of Fine Diamonds in the central belt of Scotland and it felt natural that our first foray into the world of TV advertising in over twenty years should highlight this fabulous range of diamond rings.

“It’s exciting for us to be back on Scottish television screens. Hopefully STV viewers will enjoy the new advert and pop in to see the fabulous range we have on offer this Christmas.”

STV Glasgow

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