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Big creates Facebook competition to launch new Police fragrance

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By The Drum Team, Editorial

November 21, 2011 | 1 min read

Big Communications is working on the launch of Police To Be, the new male fragrance from fashion brand Police.

The Leicester agency has created a Facebook and iPhone app competition which offers entrants the chance to win a holiday to Milan by uploading a picture and then overlaying it with the 3D Police To Be skull.

Police To Be gift sets and dog tags will also be handed out weekly.

Jon Marchant, client director at Big, said: "The Police audience is usually the first to uncover and share new and interesting things among their peer group. We used this insight to develop our communications plan, utilising social media and mobile to give them some really exciting content that would also raise awareness of the new Police fragrance, Police To Be."

The agency was handled the contract by Incorporated Perfumery Distribution.

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