Ad of the Day: Majestic - Taste Test

Another attempt to tackle the sense of intimation felt by punters when they buy their wine from a specialist rather than a supermarket. The ad cleverly depicts an authentic scenario but will people identify with a man so ashamed of his ignorance?

Agency: St Luke's

Creative Team: Al Young

Film Prod Co: Moxie Pictures

Director: James Griffiths

Post-Prod House: MPC

Editing House: tenthree

Editor: Quin Williams

Audio House: Grand Central

Every day, advertising review website Reviews chooses an advert currently running on UK screens as a stand out piece of creative, while offering and evaluation of the work.

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