Ad of the Day: Majestic - Taste Test
Another attempt to tackle the sense of intimation felt by punters when they buy their wine from a specialist rather than a supermarket. The ad cleverly depicts an authentic scenario but will people identify with a man so ashamed of his ignorance?
Agency: St Luke's
Creative Team: Al Young
Film Prod Co: Moxie Pictures
Director: James Griffiths
Post-Prod House: MPC
Editing House: tenthree
Editor: Quin Williams
Audio House: Grand Central
Every day, advertising review website Reviews chooses an advert currently running on UK screens as a stand out piece of creative, while offering and evaluation of the work.