The Drum Awards Festival - Extended Deadline

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By Noel Young, Correspondent

November 20, 2011 | 1 min read

Staffers at the American magazine Ad Age have pretty much seen it all "and it gets harder and harder to shock ," says a writer in the current issue.

So they weren't exactly shocked by this 60-second net spot for Fiat's Arbath, a souped-up sexed-up version of the base Fiat 500 model with special trim, special interiors and colour schemes. The car, already on sale in the UK, is expected in the US next next year .

The web-only commercial, called "Seduction," is from Richards Group and shows, says AdAge "a gorgeous Italian vixen wowing a nerd" by spreading what looks to be some cappuccino foam on her boobs.

Oddly, the men in the office "were a bit more taken aback" at the creative than the women. That was the exact opposite of the reaction at the mag's sister publication in Detroit, Automotive News, says AdAge.

Too sexy? Drum readers can join in the comment-athon below.