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Folksy

Folksy launches new website and updated logo

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By Ishbel Macleod, PR and social media consultant

November 18, 2011 | 2 min read

Online arts and crafts retailer Folksy has launched a new website, designed in-house, as well as having revamped its logo and introduced a new tagline: 'Modern British Craft'.

The new website is part of the latest development phase for the retailer, during which it has also launched a webzine called Frankly and clarified rules on products that can be sold on its site.

Andrew Pendrick, director and designer for Folksy, said: “Following a review of the Folksy brand and using the existing research into our users (persona's, user tests, depth-interviews etc.) my work for the site re-design focussed on two goals: Firstly, restructuring the information architecture using a meaningful category structure. I want people to enjoy browsing the wealth of talent on display and be able to find things easily. And, secondly, to showcase the items with clarity. People selling on the site want their work to look visually appealing.”

Further planned releases for the site will also enable a filter by size, and the creation of themes, for example for Christmas or by design elements. One of the first themes will be ‘For Folksy’– a collection of Folksy must haves, specially commissioned by the Folksy team.

The logo update was handled by graphic designer and illustrator Lydia Lapinski, who also created a new illustrated style for the brand and injected colour into the website and marketing material.

James Boardwell, Folksy’s founder, said: “The new Folksy identity is something we have been developing over the course of this year, and it’s an immense pleasure to see it come to life. Folksy is entering a new phase, with a focus on craft skills, which we think gives talented designers and makers a great platform to showcase their work.”

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