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Baxters

Baxters Food Group acquires Fray Bentos brand

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By The Drum Team, Editorial

November 18, 2011 | 2 min read

Baxters Food Group has announced the acquisition of the Fray Bentos business and brand from Princes.

The acquisition, advised by McQueen, will see Baxters aim to invest and develop the Fray Bentos brands to strengthen its foothold in the canned meat market.

Audrey Baxter, chairman, Baxters Food Group commented, “Like Baxters, Fray Bentos is a heritage brand and is known the length and breadth of the country holding a special place in the hearts of British consumers both young and old. We have many exciting ideas to revitalise the brand as we aim to secure a strong foothold in the canned meat market.

“As a business we have constantly sought out new opportunities most recently through successful acquisitions in Canada and Australia and we also invested in a new-build Polish manufacturing operation – Fray Bentos will provide an array of opportunities to develop our position in the UK market and internationally.

“Manufacturing of the Fray Bentos products will transfer over the next 12 months to our Fochabers production facility. A substantial capital investment programme has also been approved to enable all the plant, machinery and production lines to be housed on-site.”

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