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Warner Bros. and LOVEFiLM sign partnership deal

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By Ishbel Macleod, PR and social media consultant

November 17, 2011 | 2 min read

Warner Bros. and LOVEFiLM have signed a multi-year, multi-layered distribution agreement, which will see users being able to receive a wider range of Warner Bros. films.

The deal spans LOVEFiLM's digital subscription, download to own and pay per view services, as well as Warner Bros.' branded SVOD service WarnerFilms. An exclusive second window subscription pay TV deal will also see Warner Bros.' recent and forthcoming film releases added to LOVEFiLM's Watch Online service through the LOVEFiLM Player.

Josh Berger, president and managing director of Warner Bros. UK, Ireland and Spain, said: "This significant deal with LOVEFiLM and its parent company Amazon takes a 360 degree approach to delivering Warner Bros.' world class movies across multiple business lines. Now, LOVEFiLM customers will enjoy more ways of enjoying great film content, all with the ease that the service has become known for."

In the coming months and years, LOVEFiLM customers who subscribe to streaming as part of their package will be able to watch a regular flow of Warner Bros.' recent movies.

Simon Calver, CEO of LOVEFiLM, added: "This major deal builds on our partnership with Warner Bros. and gives LOVEFiLM members exclusive access to world-class movies across multiple platforms. We are committed to delivering the best entertainment service possible - giving our members the content they want on the platforms of their choice."

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