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rightannuity.co.uk appoints SEO Creative to help target silver surfers

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By Ishbel Macleod, PR and social media consultant

November 17, 2011 | 1 min read

Pension and annuity advice website, rightannuity.co.uk, has teamed up with SEO Creative to use social media and a refreshed website to provide older people with information on retirement choices in an easier way.

SEO Creative and rightannuity.co.uk are beginning the launch of the new website with social media campaigns aimed at those over 60, to give them easy access to the site and generate conversations to improve the site and services.

The campaign takes advantage of the most used social media platforms by pensioners, with research showing that more and more are joining in with social media like Facebook, You Tube and forums.

Trevor Newham of rightannuity.co.uk, said: ā€œIā€™m really pleased to be working with SEO Creative on re-styling my website as they offer a fresh approach to website design, coupled with the opportunity to maximise search engine optimisation. Not only do we expect to get more customers to the website; they'll have a better customer experience.ā€

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