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Premier League

Premier League initiative website created by Raw


By Ishbel Macleod, PR and social media consultant

November 17, 2011 | 2 min read

A website for the Premier League’s on going Get On With The Game initiative has been created by Raw.

Aimed at eight to eleven year olds, the website aims to further the success of the initiative and give teachers the opportunity to link the key messages with the SEAL (Social and Emotional Aspects of Learning) part of the National Curriculum through teaching packs, videos and engaging resources.

The site also contains interactive games, features, and illustrations by the Boy Fitz Hammond to help engage children.

Cathy Long, head of supporter services at the Premier League, said: “Referees have to make important decisions all the time, and they use various man-management techniques to resolve conflicts and ensure that the game runs smoothly.

“The Get On With the Game Kids site realises the potential football has, and particularly refereeing, to teach children some valuable skills. We were keen to work with a young and innovative team who could bring our ideas to life, and Raw proved to be the ideal partner. The games and quizzes really engage the children and the caricatures of the referees make everyone smile! ”

Steven Taylor, Raw’s managing director, added: “The Premier League is one of the biggest football brands in the world so it was a real privilege to be selected to work on this initiative. The project has been very multi-faceted, from creating decision-making games and explaining the laws of the game to video interviewing referees, fans and school children.

“The initial challenge for us was to create a style that 8-11-year-old kids would find exciting and engaging and that would work in both digital and printed form. With prior experience of designing for this age group in mind we knew that the Boy Fitz Hammond’s brilliant creations would work perfectly. His characters really set the tone for a website that is fun and educational.”

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