MediaCityUK unveils mobile optimised site with Drumbeat Creative

Andy Heggs, creative director at Drumbeat Creative, said: "The corporate site content has been tailored and restructured to appeal to a mobile audience. From the main site analytics, we already knew the proportion of visitors accessing the site via mobile and the types of device used. We could also map the pages they populated most frequently. This data has informed the direction of the mobile site design to ensure it feels like an intuitive user experience with a complementary look.”