The Drum Awards Festival - Official Deadline

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By The Drum Team, Editorial

November 17, 2011 | 1 min read

Adidas has launched an ad campaign this week featuring Barcelona forward Lionel Messi to promote its new f50 adizero micoach boot.

The boots, which will be worn by Messi alongside other major footballing names such as David Villa, Samir Nasri and David Silva, is currently available for pre-order ahead of its release in December.

The boots feature a chip which monitors the performance of the player wearing them, and captures their vital statistics in order for the player to learn his own game and improve.

Adidas FC Barcelona Lionel Messi

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