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Guinness World Record attempts to take place at UK Event Awards and The Social Buzz Awards

This month, two events organised by The Drum will aim to break Guinness World Records, with an attempt for the Most People Bird Calling taking place at the Social Buzz Awards and the World’s Longest Relay ‘Cheers’ being attempted at the UK Event Awards.

Both record attempts will take place at Wembley stadium in London, where the UK Event Awards winners will be announced on 30 November.

During the ceremony, the gathered audience will aim to break the Guinness World Record for the World’s Longest Relay ‘Cheers’. This will begin the week before the event (23 November) through Twitter between 1pm and 3pm using #ukeventwardscheers #GWR.

The official toasting and record attempt will then take place at the start the award ceremony, with an official Guinness World Record adjudicator set to be in attendance.

The following day (1 December) the audience at The Social Buzz Awards, celebrating the best in social media communications, will attempt to break the record for The Most People Bird Calling.

The attempt will begin at the start of the evening where guests will imitate a bird call, as performed by Urban Birder David Lindo, which guests will be asked to copy.

Again, an official adjudicator will be present at the attempt.

More information on the UK Event Awards and the Social Buzz awards can be found at their official webpages.

The two events are announced on Guinness World Record Day (17 November), the day when the organisation behind recording world records attempts to set the record for breaking the largest number of records around the world in one day.

To follow both events on Twitter see @ukeventawads and @buzz_awards