Online lingerie retailer figleaves.com has partnered with SaveMe4Later, allowing users to ‘save’ Figleaves ads they travel within the London Tube network.
The online lingerie retailer’s advertising campaign, launching on Monday 28, will display the SaveMe4Later logo on adverts in over 60 London underground stations and over 450 underground sites, running until 12 December.
Commuters can type the brand name ‘Figleaves’ and station ‘location’ into their phone, and will receive notification that when they reach ground level the pending advert saves will be processed and available to view, either on their web account or directly on their mobile phone. When accessed the app will deliver the exact advertisement with all the product information, an exclusive discount and a direct link to buy online at figleaves.com.
SaveMe4Later CEO Dermot Dennehy, said: ‘’SaveMe4Later facilitates sales from offline advertisements, sales tracking from these adverts, and can generate granular consumer data. figleaves.com will be the first brand to lead this new form of interactive advertising on the Underground, with other brands to follow in 2012.”
The campaign will also be promoted through Facebook advertising and further online activities, encouraging users to interact with the figleaves.com adverts. Both brands’ Facebook sites will host competitions and daily giveaways.