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Bruce Arms pub marketing strategy developed by Blue Sky


By Ishbel Macleod, PR and social media consultant

November 17, 2011 | 1 min read

Blue Sky PR has completed a project for North Yorkshire pub Bruce Arms, including producing a marketing strategy and public relations campaign.

As well as the PR campaign on the back of the pub’s refurbishment and relaunch, Blue Sky helped the marketing process, including the launch of a new website, a Facebook page and an e-marketing campaign.

Richard Hamer, founder of Blue Sky PR, said: “At a time when the pub sector is taking a real bashing it’s heartening to see the Bruce Arms come out fighting by investing money to make it a more attractive place to go to.

“The landlord John Feeley has been very open about the investment being make or break; but he also appreciated that he needed a marketing campaign to back it up.

“We’re glad to say the pub has had a very good summer and the beer garden, which measures around a third of an acre, has been very well used not only as a drinking area but by community groups for open air events.”

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