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Asda

Asda launches its first transactional mobile app

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By Ishbel Macleod, PR and social media consultant

November 17, 2011 | 1 min read

Asda has announced the launch of its first transactional mobile app, allowing customers to buy Asda groceries online and price check using their iPhones.

The app, an international collaboration between Asda and the Walmart mobile team based in the US, also includes a mobile store locator, offering maps and directions so customers can find their nearest Asda.

Kate Cuthbertson, Asda’s head of mobile strategy, said: “More than 60 per cent of customers who access the Asda.com mobile website do so using iPhones, so we’ve created an app that allows them to shop – and price check – on the move.

“Our mobile strategy is moving at pace with more new developments planned into the New Year.”

Asda has said that it is currently working on an Android version of the app. Anyone who has already downloaded the APG iPhone App just needs to accept the update next time they open it to receive the full Asda App.

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