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Nokia to promote Lumia smartphone range through Millbank tower lightshow

By Hugh Jordan

November 16, 2011 | 2 min read

To promote its Nokia Lumia smartphone range, Nokia will project a spectacular lightshow onto the side of London’s Millbank tower.

30 minutes of visuals will be accompanied by music from producer, deadmau5; Millbank’s 800 windows serving both as a giant canvas and as a metaphor for the Lumia 800.

“The launch of the Nokia Lumia 800 really signals a new dawn for the company, and we wanted to celebrate this with a truly innovative and spectacular event to match this stunning phone,”said John Nichols, Head of Marketing for Nokia UK.

“The location will allow thousands of people to come and experience something truly amazing, and different to anything they have seen before.”

The lightshow is planned for 28 November and will be broadcast live on Nokia’s Facebook page.


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