The Drum Awards Festival - Extended Deadline

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By Stephen Lepitak, -

November 16, 2011 | 1 min read

Online retailer’s first TV campaign was released last week, highlight the company’s trend-led day and eveningwear, Christmas party dresses and accessories and footwear.

Created by Uber, the ‘Drop Dead Gorgeous’ campaign will be supported by press adverts and highlight the brands competitive price-points.

Post production was handled by Bark&Bite.

Alan Baker, account director with Uber, said: “It’s been so exciting working with the Missguided team on this campaign. They are a growing online fashion retailer and their clothing range is so on trend that we had to develop a creative route that encapsulated everything they stand for as well as being seductive for the consumer. I think the clothes speak for themselves but I like to think we have added even more depth to the brand.”

Content created with:

Uber Agency

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