Clydesdale Bank to end sponsorship with SPL

By Ishbel Macleod | PR and social media consultant

November 16, 2011 | 2 min read

The sponsorship between Clydesdale Bank and the Scottish Premier League will come to a close when the 2012-2013 football season ends, it has been revealed today.

The bank has been the title sponsor of the SPL since 2007.

Steve Reid, retail director of the Clydesdale Bank, said: “It has been a privilege to support Scottish football over what will be a six-year period. As well as supporting our national sport, we entered into the sponsorship to raise awareness of our brand and it is fair to say we will have achieved more than we could have hoped for.

“However, we believe that at the end of our current deal in 2013 the time will be right to hand the partnership over and, in making the announcement now, we are giving the SPL 18 months in which to find the league’s next sponsor.

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“We remain firmly committed to the remaining period of the sponsorship and look forward to working with the SPL throughout this time.”

Neil Doncaster, chief executive of the SPL, added: “The SPL and Clydesdale Bank have enjoyed an extremely successful partnership and the relationship has gone from strength to strength over the years. I would like to thank the Clydesdale Bank for their support and commitment to Scottish football and look forward to working alongside the Clydesdale Bank to ensure the final 18 months of the partnership continue that great success.

“Work also now begins on seeking a new title sponsor for the foremost sporting competition in Scotland from 2013/14. The Scottish Premier League has consistently demonstrated that it provides terrific value to its sponsors. I am sure that success will be important in the work we now undertake.”

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