Care home group Carebase has launched a full brand re-position, re-design and roll out this month with Design Culture.
The new communication will be delivered though print ads, featuring the line ‘It’s about time’ and a new website.
London-based Design Culture was challenged to create communications that speak to both potential care home residents and younger family members who could play a role in decision making.
The portrayal of the campaign subjects, taken by photographer Andy Gallacher, aims to reflect the respect the organisation holds for all its clients.
Kristen Streten, the creative director of Design Culture, said: “We have worked closely with Carebase on every detail of this large-scale brand project. Carebase is passionate about addressing the need for a significant shift in how we speak to this group; the elderly and their decisionmaking relatives. We have strived to get right under the client’s skin, to understand their goals and translate them into cross-platform design and marketing collateral.”